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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Latina, The Peruvian Cancer Foundation
Case Studies Film & TV Entertainment Social Awareness

Latina, The Peruvian Cancer Foundation

tiers
Creative Media Strategy, Brand Semiotics, Social Value Innovation, Cultivation Theory, Purpose-Driven Marketing
Alejandro Servin Alejandro Servin
CollectivIQ
Case Studies Technology Learning and Teaching

CollectivIQ

tiers
Collective Intelligence, Ai Consensus, Enterprise Ai, Data Privacy, Hallucination Reduction
Alejandro Servin Alejandro Servin
Old Spice & Super Mario
Case Studies Personal Aesthetics Sports and Games Business To Business Film & TV Entertainment

Old Spice & Super Mario

tiers
Brand Semiotics, Consumer Culture, Nostalgia Marketing, Cross-Brand Collaboration, Cultural Branding
Alejandro Servin Alejandro Servin
Lovable
Case Studies Learning and Teaching Technology Business To Business

Lovable

tiers
Shebuilds, Lovable, No-Code Platforms, Gender Inclusion, Digital Empowerment
Alejandro Servin Alejandro Servin
Dr. Seuss Enterprises
Case Studies Travel and Outdoors Film & TV Entertainment

Dr. Seuss Enterprises

tiers
Cultural Branding, Hypertext Marketing, Brand Metaphor, Consumer Engagement, Digital Strategy
Alejandro Servin Alejandro Servin
YouTube, Rakuten Ichiba
Case Studies Social Media Retail and Shopping Business To Business

YouTube, Rakuten Ichiba

tiers
V-Commerce, Creator Trust, Social Shopping, Platform Capitalism, Brand Strategy
Alejandro Servin Alejandro Servin
Best Buy, OpenAI, Google
Case Studies Retail and Shopping Business To Business

Best Buy, OpenAI, Google

tiers
Retail Innovation, Artificial Intelligence, Consumer Culture, Digital Commerce, Predictive Analytics
Alejandro Servin Alejandro Servin
Flynas
Case Studies Travel and Outdoors Mobility and Transport

Flynas

tiers
ai-Powered Branding, Consumer Experience, Airline Marketing, Semiotic Strategy, Digital Transformation
Alejandro Servin Alejandro Servin
TAG Heuer
Case Studies Luxury Technology

TAG Heuer

tiers
Luxury Smartwatch, Brand Heritage, Digital Consumer Culture, Wearable Technology, Formula 1
Alejandro Servin Alejandro Servin
Visa, Global Fashion Agenda (GFA)
Case Studies Social Awareness Ecology and Sustainability Fashion and Apparel

Visa, Global Fashion Agenda (GFA)

tiers
Circular Fashion, Brand Semiotics, Consumer Culture, Sustainability, Strategic Partnerships
Alejandro Servin Alejandro Servin
Caterpillar
Case Studies Real Estate & Construction Technology

Caterpillar

tiers
Caterpillar, Artificial Intelligence, Digital Transformation, Autonomous Systems, Datafication
Alejandro Servin Alejandro Servin
Poca
Case Studies Health & Wellbeing Food & Beverage

Poca

tiers
Functional Branding, Category Semiotics, Consumer Culture, Wellness Innovation, Brand Positioning
Alejandro Servin Alejandro Servin
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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