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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Airbnb Rio Carnival
Case Studies Travel and Outdoors Business To Business

Airbnb Rio Carnival

tiers
Performative, Carnivalesque, Hierarchy, Semiotics, Servicescapes, Authenticity
Adriana Chiñas Adriana Chiñas
JD.com, Unitree Robotics
Case Studies Retail and Shopping Technology

JD.com, Unitree Robotics

tiers
Artificial Intelligence, Machine Learning, Curatorial Strategy, Algorithmic Culture, Modernism, Authenticity
Adriana Chiñas Adriana Chiñas
TikTok: "For You" Calendar
Case Studies Social Media Health & Wellbeing

TikTok: "For You" Calendar

tiers
Digital Wellbeing, Domestication, Agency, Mediation, Parenting, Materiality
Adriana Chiñas Adriana Chiñas
BearID
Case Studies Social Awareness Technology

BearID

tiers
Zoometrics, Surveillance, Ecology, Algorithms, Identity, Biopolitics
Adriana Chiñas Adriana Chiñas
Saudi Arabia Railways, Arsenale Group
Case Studies Luxury Travel and Outdoors Mobility and Transport Food & Beverage

Saudi Arabia Railways, Arsenale Group

tiers
Mobility, Heterotopia, Tourism, Semiotics, Saudi, Heritage
Adriana Chiñas Adriana Chiñas
Airbnb & Polarstern
Case Studies Travel and Outdoors Ecology and Sustainability

Airbnb & Polarstern

tiers
Platform Urbanism, Nudging, Ethical Consumption, Governance, Infrastructure, Sustainability
Adriana Chiñas Adriana Chiñas
Dream Cruises, Performance Pickleball
Case Studies Health & Wellbeing Travel and Outdoors

Dream Cruises, Performance Pickleball

tiers
Servicescape, Neo-Tribes, Co-Creation, Leisure, Sport, Cruise
Adriana Chiñas Adriana Chiñas
McDonald's China
Case Studies Food & Beverage

McDonald's China

tiers
Marketing, Strategic Initiative, Fan Convention, China, Service Counter
Adriana Chiñas Adriana Chiñas
Creditspring
Case Studies Banking & Financial Services

Creditspring

tiers
Kinship, Debt, Precarity, Agency, Millennials, Housing
Adriana Chiñas Adriana Chiñas
Anya Hindmarch, Boots
Case Studies Fashion and Apparel Retail and Shopping Health & Wellbeing Personal Aesthetics

Anya Hindmarch, Boots

tiers
Semiotics, Servicescape, Consumption, Luxury, Heritage, Retail
Adriana Chiñas Adriana Chiñas
ChatGPT Health
Case Studies Health & Wellbeing Technology

ChatGPT Health

tiers
Semantics, Biopolitics, Surveillance, Trust, Interoperability, Mediation
Adriana Chiñas Adriana Chiñas
Ruffles
Case Studies Food & Beverage Art & Culture Social Media

Ruffles

tiers
Surrealism, Liminality, Disruption, Urbanism, Semiotics, Dissociation
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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