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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Revolut
Case Studies Banking & Financial Services Business To Business

Revolut

tiers
Revolut, Materiality, Status, Semiotics, Luxury, Fintech
Adriana Chiñas Adriana Chiñas
Hangzhou Municipal Government
Case Studies Food & Beverage Health & Wellbeing

Hangzhou Municipal Government

tiers
Biopolitics, Governmentality, Nutrition, Regulation, Shenzhen, Obesity
Adriana Chiñas Adriana Chiñas
Wyndham Grand Phuket Kalim Bay
Case Studies Social Awareness Ecology and Sustainability Food & Beverage

Wyndham Grand Phuket Kalim Bay

tiers
Meliponiculture, Sustainability, Hospitality, Commodification, Terroir, Ecology
Adriana Chiñas Adriana Chiñas
Vivoo
Case Studies Technology Health & Wellbeing

Vivoo

tiers
Biometrics, Surveillance, Commodification, Semiotics, Diagnostics, Innovation
Adriana Chiñas Adriana Chiñas
Pacsun
Case Studies Retail and Shopping Social Media Fashion and Apparel Technology

Pacsun

tiers
Prosumption, Symbolic Capital, Neo-Tribalism, Gamification, Retail, Platformization
Adriana Chiñas Adriana Chiñas
Natuurhuisje
Case Studies Travel and Outdoors Ecology and Sustainability

Natuurhuisje

tiers
Sustainability, Biophilia, Mediation, Commodification, Heterotopia, Algorithms
Adriana Chiñas Adriana Chiñas
Elaves
Case Studies Learning and Teaching Technology

Elaves

tiers
Techno-Animism, Childhood Development, Interface Design, Artificial Intimacy, Voice Ui
Adriana Chiñas Adriana Chiñas
Netflix Tarot Experience
Case Studies Film & TV Entertainment

Netflix Tarot Experience

tiers
Netflix, Tarot, Re-Enchantment, Semiotics, Discovery, Ritual
Adriana Chiñas Adriana Chiñas
Tour de McDo initiative
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing

Tour de McDo initiative

tiers
Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization
Adriana Chiñas Adriana Chiñas
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Adriana Chiñas Adriana Chiñas
Hyrox
Case Studies Sports and Games Health & Wellbeing

Hyrox

tiers
Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization
Adriana Chiñas Adriana Chiñas
Lane Crawford and AiDLab
Case Studies Luxury Personal Aesthetics Retail and Shopping Technology

Lane Crawford and AiDLab

tiers
Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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