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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
UNAIDS Brazil
Case Studies Social Awareness Art & Culture

UNAIDS Brazil

tiers
Digital Anthropology, Public Health Communication, Brand Semiotics, Gen Z Engagement, Consumer Culture, Spotify, Music, Gen Z, Funk Carioca
Eureka Eureka
New York Sports Club
Case Studies Health & Wellbeing Sports and Games

New York Sports Club

tiers
AI Coaching, Consumer Retention, Digital Transformation, Fitness Industry, Brand Strategy, Coaching Platform, Gym, MYCO, Fitness Industry
Eureka Eureka
KitKat: The Slowest Break
Case Studies Food & Beverage Business To Business

KitKat: The Slowest Break

tiers
Kitkat, Vending Machine Design, Experiential Branding, Servicescape Innovation, Consumer Engagement, VML, Vendin Machine, Creativity, Advertising Agency
Eureka Eureka
Netflix's Vertical Feed
Case Studies Film & TV Entertainment Social Media

Netflix's Vertical Feed

tiers
Netflix, Vertical Feed, Algorithmic Discovery, Platform Strategy, Digital Media, Media, TikTok, Engagement
Eureka Eureka
Honor: When Machines Outrun Humanity
Case Studies Technology Sports and Games

Honor: When Machines Outrun Humanity

tiers
Humanoid Robotics, Brand Semiotics, Consumer Culture, Technological Spectacle, Innovation Strategy, Marathon, China, Athletics
Eureka Eureka
Sunscreen as a Workplace Right
Case Studies Personal Aesthetics Learning and Teaching Health & Wellbeing

Sunscreen as a Workplace Right

tiers
Brand Semiotics, Consumer Culture, Preventive Health, Corporate Responsibility, Digital Transformation, Sun Protection, Sunscreen, Tickets, Workers, UV, Italy
Eureka Eureka
Capital One's Travel App
Case Studies Banking & Financial Services Travel and Outdoors

Capital One's Travel App

tiers
Capital One, Travel App, Brand Semiotics, Platform Economy, Consumer Experience, Online Booking
Eureka Eureka
胸针很忙 (Taobao): Peeled banana charms
Case Studies Fashion and Apparel

胸针很忙 (Taobao): Peeled banana charms

tiers
Kidult Aesthetics, Symbolic Consumption, Chinese Gen Z, Brand Semiotics, Digital Culture
Eureka Eureka
SenseTime's Ambient Intelligence Pivot
Case Studies Technology Mobility and Transport

SenseTime's Ambient Intelligence Pivot

tiers
Sensetime, Care U, Ambient Computing, Consumer Ai, Digital Transformation
Eureka Eureka
Fenty Beauty's Rose Amber
Case Studies Personal Aesthetics Technology

Fenty Beauty's Rose Amber

tiers
Conversational Commerce, Ai Personalization, Brand Semiotics, Digital Transformation, Consumer Culture, Makeup
Eureka Eureka
Microsoft's Researcher Agent
Case Studies Learning and Teaching Technology

Microsoft's Researcher Agent

tiers
Multi-Model Ai, Knowledge Work, Microsoft Copilot, Generative Ai, Digital Transformation
Eureka Eureka
Jetlag Noodles
Case Studies Travel and Outdoors Food & Beverage

Jetlag Noodles

tiers
Functional Branding, Travel Culture, Consumer Wellness, Brand Semiotics, Product Innovation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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