Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Voice as Dermatological Counsel: Alexa, Pierre Fabre, and the Algorithmic Mediation of Self-Care

tiers

Alexa, Amazon, Pierre Fabre, Skincare, Voice Commerce, Ads, Commerce

Saut Hermès

tiers

Hermes, Luxury, Heritage, Semiotics, Equestrian, Spectacle, Grand Prix Hermès CSI 5

Octopus Energy: Reimagining Domestic Energy

tiers

Octopus, Prosperity, Zerobills, Sustainability, Platformization, Energy suppliers

Dentsu Lab

tiers

Avatar, Accessibility, Neurotechnology, Performance, Agency, Brainwave Avatars, Performance Art

Coca-Cola & FIFA World Cup

tiers

Coca-Cola, Panini, Football, Collectibles, Ritual, Fandom, Stickers

The Democratization of Cinematic Capital

tiers

Fractional, Film, Investment, Platform, Tokenization, Box Office, Cultural Production

L'Atitude 52°N

tiers

Smart Glasses, Subscription, Platformization, Wearables, Consumer Trust, Travel Guide, Suscription, AI

Dataland

tiers

Dataland, Anadol, Artificial Intelligence, Museum, Aesthetics, Designer

Modular Resilience

members

Ruggedness, Artificial Intelligence, Brand Strategy, Sustainability, Toughbook

The Markup Marché

tiers

The ordinary, Pop up, Semiotics, Beauty, Transparency, Estee Lauder

クオーツ心斎橋: Vertical Luxury

tiers

Quartz Shinsaibashi, Luxury, Osaka, Retail, Lvmh, Consumption, Brand