Case Studies

Marriott Bonvoy

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Outdoors, Loyalty, Platformization, Servicescapes, Cultural strategy

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Walmart, Shortboxed, Collectibles, Servicescapes, Phygital

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Classical music, Tiktok, Creator economy, Digital culture, Brand partnership

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Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform

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Chevrolet, Tracker Caramelo, Algorithmic co-creation, Social impact, Brand semiotics, Pets

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Luxury, Circular economy, Recommerce, Hospitality, Sustainability

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Uwm, Bilt, Loyalty, Brokers, Digital culture

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Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication

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Monopoly, Mcdonald’s, Security, Gamification, Consumer tribes

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Credit cards, Gen Z, Experiential, Risk perception, Behavior change, Events

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Heritage, Archive, Community, Authenticity, Brand semiotics, Limited Edition

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K-Pop Demon Hunters, Fortnite, Transmedia, Creator Economy, Platform Strategy, Gen Z