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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Stripe and OpenAI
Case Studies Banking & Financial Services Learning and Teaching Business To Business Technology

Stripe and OpenAI

tiers
Agentic commerce, Shared payment tokens, Conversational checkout, Merchant control, Digital ecosystems
Adriana Chiñas Adriana Chiñas
Zara's 50th anniversary
Case Studies Fashion and Apparel Retail and Shopping Art & Culture

Zara's 50th anniversary

tiers
ZARA, Anniversary Collection, Semiotics, Consumer Identity, Collaboration
Adriana Chiñas Adriana Chiñas
OffBall
Case Studies Sports and Games Social Media

OffBall

tiers
Offball, Whatsapp, Second screen, Fan engagement, Media innovation
Adriana Chiñas Adriana Chiñas
AI Foundry
Case Studies Technology Art & Culture Learning and Teaching

AI Foundry

tiers
Adobe Ai Foundry, Brand semiotics, Predictive media, Enterprise workflows, Ip governance
Adriana Chiñas Adriana Chiñas
Pond's Hispanic Heritage Month
Case Studies Personal Aesthetics Business To Business

Pond's Hispanic Heritage Month

tiers
POND’S, JZD, Hispanic Heritage Month, Collaboration, Semiotics, Limited Edition, Cosmetics
Adriana Chiñas Adriana Chiñas
Duolingo Ads
Case Studies Learning and Teaching Social Media

Duolingo Ads

tiers
Duolingo, Gen Z, Character-led ads, Rewarded video, Brand semiotics
Adriana Chiñas Adriana Chiñas
Holiday Inn Express
Case Studies Travel and Outdoors Food & Beverage

Holiday Inn Express

tiers
Hospitality, Olfactory branding, Behavioral nudge, Servicescape, Holiday Inn Express
Adriana Chiñas Adriana Chiñas
Sandwell Leisure Trust
Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

tiers
Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture
Adriana Chiñas Adriana Chiñas
ASOS
Case Studies Retail and Shopping Fashion and Apparel

ASOS

tiers
ASOS, Live Commerce, Video-Led, Consumer Culture, Platformisation, Case Study
Adriana Chiñas Adriana Chiñas
Embrapa
Case Studies Social Awareness Food & Beverage

Embrapa

tiers
Embrapa, Indigenous sovereignty, Food security, Territorial governance, Agroecology
Adriana Chiñas Adriana Chiñas
Chevrolet Vintage Project
Case Studies Mobility and Transport

Chevrolet Vintage Project

tiers
Authenticity, Provenance, Certification, Restomod, Cultural capital
Adriana Chiñas Adriana Chiñas
SecondSense
Case Studies Luxury Retail and Shopping

SecondSense

tiers
Luxury resale, Platform economy, Algorithmic pricing, Authenticity, Personalization
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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