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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Vans & Ernest Packagin
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business

Vans & Ernest Packagin

tiers
Vans, Ernest Packaging, Skateboarding, Sustainability, Cultural Prototype
Adriana Chiñas Adriana Chiñas
TBWA\Peru & APRECI
Case Studies Film & TV Entertainment Social Awareness

TBWA\Peru & APRECI

tiers
Censorship, Artistic freedom, Semiotics, Social movements, Media ecosystems
Adriana Chiñas Adriana Chiñas
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Adriana Chiñas Adriana Chiñas
Yum China & KFC
Case Studies Food & Beverage Technology Business To Business

Yum China & KFC

tiers
Q-Smart, Yum China, AI assistant, Restaurant operations, Digital transformation
Adriana Chiñas Adriana Chiñas
Cécred
Case Studies Personal Aesthetics Learning and Teaching

Cécred

tiers
Cécred, Beygood, Salon ecosystem, Entrepreneurship, Professional development, Haircare Industry
Adriana Chiñas Adriana Chiñas
Yoon Jung Choi
Case Studies Learning and Teaching Ecology and Sustainability Food & Beverage Art & Culture

Yoon Jung Choi

tiers
Sustainability, Education, Circularity, Design, Gen Alpha, Community, Zero Waste
Adriana Chiñas Adriana Chiñas
Rare Beauty Secrets
Case Studies Social Media Personal Aesthetics

Rare Beauty Secrets

tiers
Rare Insider, Substack, Newsletter, Brand storytelling, Mental Health, Selena Gomez
Adriana Chiñas Adriana Chiñas
Luce
Case Studies Retail and Shopping Art & Culture

Luce

tiers
Emotion-Centric, Semiotics, Servicescape, Consumer Culture, Naples
Adriana Chiñas Adriana Chiñas
Agency for Nature
Case Studies Social Awareness Ecology and Sustainability

Agency for Nature

tiers
AI-Powered, Youth Culture, Parasocial Interaction, Datafication, Public Interface
Adriana Chiñas Adriana Chiñas
Icelandair
Case Studies Travel and Outdoors Mobility and Transport

Icelandair

tiers
Authenticity, Trust, Semiotics, Algorithmic Media, Tourism
Adriana Chiñas Adriana Chiñas
The Road to The Giorgio Armani Tennis Classic
Case Studies Luxury Travel and Outdoors Sports and Games

The Road to The Giorgio Armani Tennis Classic

tiers
Luxury Tournament, Tennis, Hospitality, Co-branding, Experience design,
Adriana Chiñas Adriana Chiñas
Moviefone
Case Studies Film & TV Entertainment Art & Culture

Moviefone

tiers
Moviefone, Cross-media, Influencers, Ticketing, Discovery
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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