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Antropomedia Express: Consumer Tribes
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Luxury

Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.
Google Smart Glasses
Case Studies Technology Retail and Shopping Luxury Fashion and Apparel

Google Smart Glasses

tiers
AI Wearables, Spatial Computing, Consumer Behavior, Accessibility, Case Study, Platform Ecosystems
Adriana Chiñas Adriana Chiñas
Depop
Case Studies Luxury Fashion and Apparel Business To Business

Depop

tiers
Vintage, Circularity, Curation, Marketplace, Brand heritage
Adriana Chiñas Adriana Chiñas
TuxedoSociety
Case Studies Luxury Social Media

TuxedoSociety

tiers
Status, Access, Prosumption, Exclusivity, Platformization
Adriana Chiñas Adriana Chiñas
Corona Island
Case Studies Luxury Ecology and Sustainability Food & Beverage

Corona Island

tiers
Sustainability, Brand experience, Service design, Consumer culture, Certification
Adriana Chiñas Adriana Chiñas
Black Tomato
Case Studies Travel and Outdoors Luxury Health & Wellbeing

Black Tomato

tiers
Luxury Travel, Emotional Branding, AI Personalization, Experiential Marketing, Consumer Engagement, Algorithmic Curation
Adriana Chiñas Adriana Chiñas
Laura Mercier & Apple Vision Pro
Case Studies Luxury Personal Aesthetics Fashion and Apparel Technology

Laura Mercier & Apple Vision Pro

tiers
Luxury, Virtual Reality, Digital Retail, Beauty Industry, Brand Innovation
Adriana Chiñas Adriana Chiñas
Alta Real Estate Development & Maison Margiela
Case Studies Real Estate & Construction Luxury

Alta Real Estate Development & Maison Margiela

tiers
Maison Margiela Residences, Alta Real Estate, Dubai Luxury Property, Fashion-Branded Housing, Semiotic Branding, Experiential Living
Adriana Chiñas Adriana Chiñas
Equinox Hotels
Case Studies Luxury Travel and Outdoors Health & Wellbeing

Equinox Hotels

tiers
Sleep Tourism, Biometric Hospitality, Wellness Technology, Performance Culture, Luxury Experience, Health Optimization
Adriana Chiñas Adriana Chiñas
Samphire Risk
Case Studies Banking & Financial Services Luxury Social Media

Samphire Risk

tiers
Reputation Insurance, Cancel Culture, Digital Risk Management, Crisis Communications, Celebrity Protection, Social Media Liability
Adriana Chiñas Adriana Chiñas
Luca & Monocle
Case Studies Luxury Food & Beverage

Luca & Monocle

tiers
Screen-free Hospitality, Mindful Consumption, Third Space, Luxury Experience Design, Analog Premium, Curated Disconnection
Adriana Chiñas Adriana Chiñas
BE WTR & Rosewood Abu Dhabi
Case Studies Travel and Outdoors Luxury Ecology and Sustainability Business To Business

BE WTR & Rosewood Abu Dhabi

tiers
Circular Economy, Luxury Hospitality, Environmental Innovation, Sustainable Technology, Water Management, Corporate Sustainability
Adriana Chiñas Adriana Chiñas
Armani
Case Studies Luxury Food & Beverage Retail and Shopping

Armani

tiers
Servicescape Design, Luxury Brand Extension, Experiential Marketing, Retail Semiotics, China Luxury Market, Brand Architecture
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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