Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Eton College

tiers

Elite Education, Digital Minimalism, Technological Determinism, Institutional Power, Social Stratification, Digital Divide

Four Seasons & Max

tiers

Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption

Radiant Khaleeji

tiers

Consumer Tribe: Radiant Khaleejir

Cultivated Watch Club

tiers

Consumer Tribe: Cultivated Watch Club

Veloce Virtuosos

tiers

Consumer Tribe: Veloce Virtuosos

Sophisticated Chronophiles

tiers

Consumer Tribe: Sophisticated Chronophiles

Sport Tech Elite

tiers

Consumer Tribe: Sport Tech Elite

Krug & Indagare

tiers

Luxury marketing, gastronomic tourism, experiential branding, cultural immersion, sensory marketing, champagne culture

Mastercard & New York City’s Hudson

tiers

Hudson Yards, Credit Cards, Elite Spaces, Memberships, Businesses

Fabergé

tiers

Gothic Glamour, Beeltlejuice, Jewelry, Tim Burton, Collen Atwood

Assouline

tiers

Saudi Arabia, Book, Publisher, Plant Species, Nature

EQX Optimize

tiers

Biohacking, Membership, Optimization, Coaching, Health Plan