Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.

Birkenstock

tiers

Germany, Footwear, Creative Campaigns, New York, Environment, Nature

Eureka

Consumer Tribes Social Awareness

Political Nerds

tiers

Consumer Tribe: Political Nerds

Eureka

Case Studies Social Awareness Technology

Cloud Swing

tiers

Wheelchairs, Gardens, United States, Inclusion, Accessibility, Public Spaces

Eureka

Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

tiers

United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models

Eureka

Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Sports and Games

City of Lahti

tiers

Finland, Sustainable Lahti Foundation, LAB University of Applied Sciences, Salpakierto, textile waste, recycling, vouchers, incentives,

Eureka

Case Studies Fashion and Apparel Social Awareness Learning and Teaching Film & TV Entertainment

PUMA

tiers

Germany, podcast, sustainability, sustainable practices, human rights, responsible sourcing, chemical safety, different nations, non-governmental organizations

Eureka