Case Studies Mobility and Transport Social Awareness Business To Business Nissan & Akachan Honpo tiers Technological animism, Ambient intelligence, Emotional design, Ritual consumption, Family dynamics, Automotive experience Eureka
Case Studies Banking & Financial Services Technology Fneek tiers Algorithmic trust, Financial intimacy, Peer-to-peer lending, Platform economy, Social capital, Gift economy Eureka
Case Studies Sports and Games Business To Business ESPN & Fortnite tiers Metaverse integration, Transmedia storytelling, Digital convergence, Virtual consumption, Sports gamification, Platform capitalism Eureka
Case Studies Technology Travel and Outdoors Religious / Spiritual Vatican, Microsoft & Iconem tiers Digital twin, Sacred heritage, Algorithmic conservation, Virtual accessibility, Religious tourism, Institutional transformation Eureka
Case Studies Food & Beverage Art & Culture Business To Business HeyTea & Yayoi Kusama tiers Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital Eureka
Case Studies Art & Culture Technology LAVA MUSIC tiers Musical innovation, Touch interface, Portable instruments, Techno-animism, Democratized creativity, Digital performance Eureka
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability Airbnb & By Rotation tiers Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption Eureka
Case Studies Travel and Outdoors Art & Culture MM:Berlin Lab tiers Participatory design, Prosumer hospitality, Beta testing, Experiential co-creation, Sustainable luxury, Digital ethnography Eureka
Case Studies Travel and Outdoors Social Media Klook & TikTok tiers Platform capitalism, Parasocial relationships, Social commerce, Influencer marketing, Attention economy, Frictionless commerce Eureka
Case Studies Travel and Outdoors Technology Aescape tiers Algorithmic wellness, Embodied technology, Robotic massage, Personalized somatic experiences, Luxury hospitality innovation, AI-mediated touch Eureka
Consumer Tribes Art & Culture Luxury Personal Aesthetics Epicurean Alices tiers Consumer Tribe: Epicurean Alices Eureka