Case Studies Ecology and Sustainability Food & Beverage Danone AQUA tiers Cultural Code Exchange, Corporate Anthropology, Digital Ritual, Experiential Marketing, Brand Positioning, Consumer Participation Eureka
Case Studies Travel and Outdoors Food & Beverage Lipton Ice Tea tiers Cultural Code Exchange, Corporate Anthropology, Digital Ritual, Experiential Marketing, Brand Positioning, Consumer Participation Eureka
Case Studies Art & Culture Food & Beverage Singapore Health Promotion Board tiers Health Communication, Sensory Marketing, Consumer Behavior, Cultural Repositioning, Multimodal Engagement, Public Intervention Eureka
Case Studies Health & Wellbeing Retail and Shopping Food & Beverage Tesco Health Services tiers Servicescape Design, Healthcare Integration, Retail Transformation, Consumer Wellbeing, Spatial Authority, Experiential Value Eureka
Case Studies Health & Wellbeing Luxury Kohler & Remedy Place tiers Wellness Technology, Luxury Biohacking, Home Wellness, Experience Commodification, Ritualized Recovery, Embodied Consumption Eureka
Case Studies Luxury Technology Bang & Olufsen Headphones tiers Luxury Technology, Sustainable Design, Premium Audio, Longevity Innovation, Consumer Durables, Material Semiotics Eureka
Case Studies Health & Wellbeing Religious / Spiritual Canyon Ranch tiers Longevity Commodification, Wellness Ritualization, Biometric Surveillance, Health Optimization, Consumer Stratification, Elite Consumption Eureka
Case Studies Sports and Games Learning and Teaching Damini Ogulu tiers Celebrity Brand Extension, Sports Development, Youth Empowerment, Cultural Capital, Transnational Partnerships, African Entrepreneurship Eureka
Case Studies Technology Health & Wellbeing Business To Business Social Awareness Google & Jacaranda Health tiers Algorithmic Biopolitics, Technological Solutionism, Healthcare Democratization, Digital Inequality, Medical Surveillance, Technological Intermediation Eureka
Case Studies Health & Wellbeing Mobility and Transport Business To Business Reebok & Generation Joy tiers Athletic Performance, Brand Collaboration, Consumer Tribes, Identity Construction, Wellness Consumption, Symbolic Capital Eureka
Case Studies Technology Social Media Travel and Outdoors Wingle tiers Social Networking, Digital Anthropology, Platform Economy, Privacy Design, User Experience, Transport Technology Eureka
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business Luxury The White Lotus tiers Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption Eureka