Zenga Bros & Swatch
tiers
workplace Transformation, Functional Hybridity, Subcultural Commodification, Spatial Reconfiguration, Ludic Design, Corporate Counterculture
Immersive Gamebox & Netflix
tiers
Transmedia Storytelling, Experiential Marketing, Embodied Interaction, Gamification, Physical Computing, Entertainment Convergence
Lush UAE & The Waste Lab
tiers
Circular Economy, Sustainable Beauty, Waste Management, Regenerative Agriculture, Corporate Responsibility, Green Manufacturing
Airbnb & Inside Out
tiers
Experiential Marketing, Spatial Semiotics, Parasocial Relationships, Nostalgia Marketing, Immersive Brand Experience, Media Tourism
L’Oréal & Louvre
tiers
Cultural Capital, Identity Performance, Aesthetic Transformation, Liminal Experience, Symbolic Consumption, Ritual Marketplace
TikTok & Rock in Rio
tiers
Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation
Mattel & Kris Goyri
tiers
Cultural authenticity, commercial representation, indigenous aesthetics, material culture, heritage commodification, designer collaboration
Four Seasons & Max
tiers
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
Getty Images, Sony Picture Entertainment & Trigger XR
tiers
Pet marketing, AI transformation, film promotion, visual identity, character extension, interactive fandom
Peloton & Canada Pooch
tiers
Pet fitness, digital wellness, lifestyle integration, pet products, fitness innovation, human-animal bonding
New Balance
tiers
Community fitness, inclusive running, brand activism, athletic communities, running culture, sports inclusivity
Mercado Livre & Mercado Pago
tiers
Digital philanthropy, disaster response, fintech for good, humanitarian tech, social impact, emergency relief