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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Kraft Mac & Cheese
Case Studies Food & Beverage Film & TV Entertainment

Kraft Mac & Cheese

tiers
Kraft Mac & Cheese, Super Bowl Advertising, Satirical Branding, Hypertext Marketing, Consumer Culture
Adriana Chiñas Adriana Chiñas
Kalshi
Case Studies Banking & Financial Services Food & Beverage

Kalshi

tiers
Kalshi, Prediction Markets, Consumer Culture, Brand Semiotics, Regulatory Strategy
Adriana Chiñas Adriana Chiñas
Somos Martina
Case Studies Fashion and Apparel Health & Wellbeing Learning and Teaching

Somos Martina

tiers
Menstrual Equity, Brand Activism, Sustainable Consumption, Institutional Innovation, Consumer Culture
Adriana Chiñas Adriana Chiñas
The LEGO Group, TED
Case Studies Film & TV Entertainment Learning and Teaching Business To Business

The LEGO Group, TED

tiers
Brand Strategy, Consumer Culture, Co-Creation, Digital Engagement, Play Advocacy
Adriana Chiñas Adriana Chiñas
UBEES
Case Studies Technology Food & Beverage Ecology and Sustainability

UBEES

tiers
Ubees, Regenerative Pollination, Datafication, Brand Strategy, Agritech
Adriana Chiñas Adriana Chiñas
Netflix, Anua
Case Studies Personal Aesthetics Film & TV Entertainment Business To Business Retail and Shopping

Netflix, Anua

tiers
K-Beauty, Brand Collaboration, Consumer Engagement, Narrative Commerce, Platform Strategy
Adriana Chiñas Adriana Chiñas
Grab
Case Studies Learning and Teaching Mobility and Transport

Grab

tiers
Case Study, Grab, Ai Ambassador Program, Consumer Culture, Digital Transformation, Brand Storytelling
Adriana Chiñas Adriana Chiñas
Skyscanner
Case Studies Travel and Outdoors Technology

Skyscanner

tiers
Platform Economy, Digital Aggregation, Brand Extension, Algorithmic Mediation, Travel Industry
Adriana Chiñas Adriana Chiñas
Rednote
Case Studies Social Media

Rednote

tiers
Rednote, Community Activation, Digital Anthropology, Consumer Culture, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Carrefour, E.Leclerc and Coopérative U
Case Studies Social Awareness Ecology and Sustainability Fashion and Apparel

Carrefour, E.Leclerc and Coopérative U

tiers
Eco-Score, Textile Sustainability, Consumer Behavior, Semiotic Strategy, Retail Innovation
Adriana Chiñas Adriana Chiñas
Cabin Crew Village
Case Studies Mobility and Transport Travel and Outdoors Real Estate & Construction

Cabin Crew Village

tiers
Emirates, Cabin Crew Village, Workforce Investment, Brand Strategy, Service Culture
Adriana Chiñas Adriana Chiñas
Hermès Boombox Plume
Case Studies Luxury Fashion and Apparel

Hermès Boombox Plume

tiers
Hermès, Boombox Plume, Luxury Brand Strategy, Craftsmanship, Consumer Culture
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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