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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Lufthansa's Fashion Challenge
Case Studies Fashion and Apparel Mobility and Transport Travel and Outdoors Art & Culture

Lufthansa's Fashion Challenge

tiers
Lufthansa, Fashion Challenge, Cultural Capital, Prosumer, Semiotics
Eureka Eureka
Binance Medá
Case Studies Banking & Financial Services Technology

Binance Medá

tiers
Binance, Medá, IFPE, Mexico, Platform
Eureka Eureka
Oboe
Case Studies Technology Learning and Teaching

Oboe

tiers
AI education, Personalization, Multimodal, Platform governance, Consumer behavior
Eureka Eureka
Mews
Case Studies Travel and Outdoors Technology

Mews

tiers
Mews, Vingcard, Digital key, Hospitality, Consumer experience, Digital Keys
Eureka Eureka
Pinterest Educators’ Fund
Case Studies Social Media Learning and Teaching

Pinterest Educators’ Fund

tiers
Pinterest, Educators’ fund, Edtech, Creator strategy, Platform governance
Eureka Eureka
Guerlain
Case Studies Personal Aesthetics Art & Culture Luxury

Guerlain

tiers
Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival
Eureka Eureka
Save the Orange
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology

Save the Orange

tiers
Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid
Eureka Eureka
Joby Aviation
Case Studies Mobility and Transport Travel and Outdoors Luxury

Joby Aviation

tiers
Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance
Eureka Eureka
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Eureka Eureka
JD.com & Ikea China
Case Studies Real Estate & Construction Business To Business Retail and Shopping

JD.com & Ikea China

tiers
IKEA China, JD.com, Platform Economy, Augmented Commerce, Servicescape
Eureka Eureka
Koyia
Case Studies Health & Wellbeing Personal Aesthetics Luxury

Koyia

tiers
Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury
Eureka Eureka
KFC Canada
Case Studies Food & Beverage Business To Business

KFC Canada

tiers
Pickles, Brine, Limited edition, Collaboration, Quick service
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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