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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
McDonald's & Monopoly
Case Studies Food & Beverage

McDonald's & Monopoly

tiers
Monopoly, Mcdonald’s, Security, Gamification, Consumer tribes
Eureka Eureka
Westpac NZ
Case Studies Banking & Financial Services Film & TV Entertainment

Westpac NZ

tiers
Credit cards, Gen Z, Experiential, Risk perception, Behavior change, Events
Eureka Eureka
Abandoned Republic
Case Studies Fashion and Apparel Retail and Shopping

Abandoned Republic

tiers
Heritage, Archive, Community, Authenticity, Brand semiotics, Limited Edition
Eureka Eureka
Netflix & Epic Games
Case Studies Film & TV Entertainment Avatar

Netflix & Epic Games

tiers
K-Pop Demon Hunters, Fortnite, Transmedia, Creator Economy, Platform Strategy, Gen Z
Eureka Eureka
Halo X
Case Studies Technology

Halo X

tiers
Augmentation, Privacy, Dataveillance, Contextual integrity, Brand trust
Eureka Eureka
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Eureka Eureka
ChatGPT Growth Team
Case Studies Learning and Teaching Technology

ChatGPT Growth Team

tiers
Openai, Chatgpt, Attribution, Automation, Platformization, Marketing
Eureka Eureka
American Airlines & Alaska Airlines
Case Studies Mobility and Transport Travel and Outdoors Ecology and Sustainability

American Airlines & Alaska Airlines

tiers
Sustainable Aviation Fuel, Investment Fund, Airline Alliance, Decarbonization, Procurement Strategy
Eureka Eureka
Preferred Hotels & Resorts
Case Studies Luxury Travel and Outdoors

Preferred Hotels & Resorts

tiers
Luxury, Semiotics, Loyalty, Hospitality, Experience design
Eureka Eureka
Circle Farming
Case Studies Real Estate & Construction Ecology and Sustainability

Circle Farming

tiers
Circle farming, Precision agriculture, Biodiversity, Human-centered automation, Consumer semiotics. Agriculture
Eureka Eureka
Whoop Advanced Labs
Case Studies Health & Wellbeing Technology

Whoop Advanced Labs

tiers
WHOOP, Advanced Labs, Biometrics, Subscription, Personalization
Eureka Eureka
Amazon Grocery
Case Studies Food & Beverage Retail and Shopping

Amazon Grocery

tiers
Grocery, Private label, Price sensitivity, Omnichannel, Consumer behavior
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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