Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Ridley
Case Studies Real Estate & Construction Technology

Ridley

tiers
Platforms, Intermediation, Algorithmic governance, Real estate, Consumer trust
Adriana Chiñas Adriana Chiñas
Novos
Case Studies Health & Wellbeing Food & Beverage

Novos

tiers
Longevity, Semiotics, Functional foods, Consumer psychology, Brand positioning
Adriana Chiñas Adriana Chiñas
Tesco
Case Studies Food & Beverage Retail and Shopping

Tesco

tiers
Tesco, Clubcard, Loyalty, Product innovation, Digital culture
Adriana Chiñas Adriana Chiñas
Squirrel Away
Case Studies Banking & Financial Services Learning and Teaching

Squirrel Away

tiers
Investment gifting, ETFs, South Africa, Financial literacy, Digital platform
Adriana Chiñas Adriana Chiñas
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Adriana Chiñas Adriana Chiñas
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Adriana Chiñas Adriana Chiñas
Grammarly
Case Studies Learning and Teaching Technology

Grammarly

tiers
Grading, Rubrics, Feedback, Education, Algorithms, United States
Adriana Chiñas Adriana Chiñas
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Adriana Chiñas Adriana Chiñas
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Adriana Chiñas Adriana Chiñas
OpenAI, Microsoft & Anthropic
Case Studies Learning and Teaching Technology

OpenAI, Microsoft & Anthropic

tiers
AI Literacy, Teacher Unions, Platform Governance, Academic Integrity, Personalization
Adriana Chiñas Adriana Chiñas
The Plaza New York
Case Studies Luxury Sports and Games Fashion and Apparel

The Plaza New York

tiers
Lacoste, The Plaza New York, Tennis, Experiences, Brand semiotics
Adriana Chiñas Adriana Chiñas
222
Case Studies Social Media Technology

222

tiers
Sociality, Loneliness, Algorithms, Matching, Events
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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