Case Studies Ecology and Sustainability Food & Beverage Center for the Circular Economy tiers Circular Economy, Consumer Practices, Sustainability Transition, Collaborative Consumption, Material Culture, Servicescape Design Eureka
Case Studies Food & Beverage Ecology and Sustainability Sanitarium Health Food Company tiers Functional Foods, Plant-Based Nutrition, Wellness Semiotics, Food Innovation, Superfoods, Consumer Health Behavior Eureka
Case Studies Food & Beverage Retail and Shopping IKEA: Here Comes The Sun tiers Spatial Design Intervention, Heliotropic Marketing, Servicescape Engineering, Ambient Branding, Urban Experience Design, Reflective Consumption Eureka
Case Studies Mobility and Transport Banking & Financial Services inDrive tiers Platform Capitalism, Alternative Credit Scoring, Financial Inclusion, Gig Economy, Embedded Finance, Mobility Services Eureka
Case Studies Travel and Outdoors Technology Thai Tourism Board tiers Algorithmic Spirituality, Techno-Mysticism, Personalized Tourism, Digital Enculturation, Generation Z Marketing, Cultural Remediation Eureka
Case Studies Travel and Outdoors Social Awareness Virgin Atlantic Inclusive tiers Accessible Travel, Inclusive Service Design, British Sign Language, Airline Accessibility, Communicative Pluralism, Sensory Accommodation Eureka
Case Studies Travel and Outdoors Health & Wellbeing Flash Pack tiers Mindful Tourism, Sober Travel, Experiential Consumption, Cultural Capital, Wellness Economy, Identity Performance Eureka
Case Studies Travel and Outdoors Social Media Austrian National Tourist Board tiers Performative Authenticity, Digital Detox, Influencer Marketing, Tourism Semiotics, Conspicuous Disconnection, Experiential Marketing Eureka
Case Studies Mobility and Transport Ecology and Sustainability Food & Beverage Schiphol Airport & F&B tiers Servicescape Semiotics, Sustainable Consumption, Transit Ecology, Plant-Based Mainstreaming, Corporate Sustainability, Circular Design Eureka
Case Studies Travel and Outdoors Technology United Airlines tiers Algorithmic Transparency, Digital Mediation, Consumer Agency, Service Recovery, Environmental Contingency, Technological Ritual Eureka
Case Studies Travel and Outdoors Fashion and Apparel Luxury Mobility and Transport Eton tiers Brand Service Innovation, Consumer Ritual, Experiential Luxury, Travel Consumer Behavior, Replacement Service Strategy, Brand Narrative Construction Eureka
Case Studies Food & Beverage Retail and Shopping FairPrice Group tiers Experiential Retail, Multisensory Marketing, Servicescape Semiotics, Consumer Ritualization, Sensory Branding, Retailtainment Eureka