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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Netflix & Sesame Street
Case Studies Film & TV Entertainment Business To Business

Netflix & Sesame Street

tiers
Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation
Adriana Chiñas Adriana Chiñas
Alexa+
Case Studies Technology Retail and Shopping

Alexa+

tiers
Alexa Plus, Generative AI, Consumer Agency, Smart Home, Personalization, Amazon Platform
Adriana Chiñas Adriana Chiñas
e.l.f. Cosmetics México
Case Studies Personal Aesthetics Film & TV Entertainment

e.l.f. Cosmetics México

tiers
Telenovela, Glocalization, e.l.f. Cosmetics, Mexico, Social Media Marketing, Participatory Culture
Adriana Chiñas Adriana Chiñas
Google Labs Career Dreamer
Case Studies Learning and Teaching Technology

Google Labs Career Dreamer

tiers
Career Guidance, Artificial Intelligence, Algorithmic Matching, Digital Anthropology, User Personalization, Labor Market Data
Adriana Chiñas Adriana Chiñas
Dopper & Royal Delft
Case Studies Travel and Outdoors Ecology and Sustainability

Dopper & Royal Delft

tiers
Schiphol, Dopper, Royal Delft, Sustainability, Airport Retail, Brand Collaboration
Adriana Chiñas Adriana Chiñas
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Adriana Chiñas Adriana Chiñas
Taobao Hong Kong & Papabo
Case Studies Retail and Shopping Real Estate & Construction

Taobao Hong Kong & Papabo

tiers
Taobao, PapaHome, Omnichannel, Furniture Retail, Servicescape, Hong Kong
Adriana Chiñas Adriana Chiñas
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Adriana Chiñas Adriana Chiñas
TELO Trucks & Aptera
Case Studies Mobility and Transport Ecology and Sustainability Business To Business

TELO Trucks & Aptera

tiers
Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Laura Mercier & Apple Vision Pro
Case Studies Luxury Personal Aesthetics Fashion and Apparel Technology

Laura Mercier & Apple Vision Pro

tiers
Luxury, Virtual Reality, Digital Retail, Beauty Industry, Brand Innovation
Adriana Chiñas Adriana Chiñas
Alta Real Estate Development & Maison Margiela
Case Studies Real Estate & Construction Luxury

Alta Real Estate Development & Maison Margiela

tiers
Maison Margiela Residences, Alta Real Estate, Dubai Luxury Property, Fashion-Branded Housing, Semiotic Branding, Experiential Living
Adriana Chiñas Adriana Chiñas
Lettuce Grow
Case Studies Food & Beverage Retail and Shopping

Lettuce Grow

tiers
Lettuce Grow, Homegrown Produce, Countertop Planter, Retail Expansion, Sustainability, Consumer Empowerment
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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