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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Whoop Advanced Labs
Case Studies Health & Wellbeing Technology

Whoop Advanced Labs

tiers
WHOOP, Advanced Labs, Biometrics, Subscription, Personalization
Adriana Chiñas Adriana Chiñas
McDonald's & Snapchat
Eurekas Food & Beverage Social Media Technology

McDonald's & Snapchat

members
Mcdonald’s, Snapchat, Ar, Nostalgia, Gamification
Adriana Chiñas Adriana Chiñas
Hugo Boss F1 Experience
Eurekas Technology Luxury

Hugo Boss F1 Experience

members
BOSS, Aston Martin Aramco Formula One Team, Apple Vision Pro, Immersive Retail, Fan Engagement
Adriana Chiñas Adriana Chiñas
Perfect Corp.
Eurekas Personal Aesthetics Technology

Perfect Corp.

members
Erborian, Perfect Corp., Virtual try-on, Tiktok, Beauty tech, Augmented Reality
Adriana Chiñas Adriana Chiñas
Bryson DeChambeau
Case Studies Technology Sports and Games

Bryson DeChambeau

tiers
AI Coaching, Athlete Data, Embodied Cognition, Consumer Culture, Algorithmic Mediation
Adriana Chiñas Adriana Chiñas
Oman's Ministry of Education
Case Studies Learning and Teaching Technology

Oman's Ministry of Education

tiers
AI, Education, Oman, Microsoft 365 Copilot, Governance, Case Study, Qatar
Adriana Chiñas Adriana Chiñas
Korean Air
Case Studies Travel and Outdoors Mobility and Transport Technology

Korean Air

tiers
Airport, Platformization, Servicescape, Heterotopia, Passenger experience, Artificial intelligence
Adriana Chiñas Adriana Chiñas
Power
Case Studies Retail and Shopping Technology

Power

tiers
Power, Bambuser, Live shopping, Consumer electronics, E-commerce, Direct-to-consumer
Adriana Chiñas Adriana Chiñas
Uber & Flytrex
Case Studies Mobility and Transport Food & Beverage Technology Business To Business

Uber & Flytrex

tiers
Uber, Flytrex, Drone delivery, Logistics, Suburban markets, Drones, Artificial Intelligence
Adriana Chiñas Adriana Chiñas
Rate App
Case Studies Technology Real Estate & Construction Banking & Financial Services

Rate App

tiers
Inclusion, Localization, Mortgage, Bilingual, Access,
Adriana Chiñas Adriana Chiñas
Meta & Lufthansa
Case Studies Travel and Outdoors Mobility and Transport Technology

Meta & Lufthansa

tiers
Meta, Lufthansa Group, Immersive media, Inflight entertainment, Servicescape
Adriana Chiñas Adriana Chiñas
Tokyo Metropolitan Government
Case Studies Social Awareness Technology

Tokyo Metropolitan Government

tiers
Preparedness, Predictive Media, Risk Communication, Public Trust, Government
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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