Mercedes-Benz & will.i.am
tiers
Music, Sound Experience, Consumer Electronic Show, MBUX SOUND DRIVE, Artist
Business To Business
B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.