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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
McDonald's
Case Studies Food & Beverage Health & Wellbeing

McDonald's

tiers
Emotional Wellbeing, Co-Creation, Servicescape, Family Rituals, Packaging Design
Adriana Chiñas Adriana Chiñas
MyPocketSkill
Case Studies Banking & Financial Services Learning and Teaching

MyPocketSkill

tiers
Lloyds Bank, Mypocketskill, Financial Capability, Gen Z, Case Study, Platform Model
Adriana Chiñas Adriana Chiñas
Grupo Boticário
Case Studies Personal Aesthetics Retail and Shopping

Grupo Boticário

tiers
Beauty Industry, Brand Semiotics, Digital Culture, Consumer Behavior, Social Responsibility, Gen Alpha
Adriana Chiñas Adriana Chiñas
Locket
Case Studies Social Media Technology

Locket

tiers
Locket, Rollcall, Gen Alpha, Live Activities, Social Rituals
Adriana Chiñas Adriana Chiñas
Starbucks & Hello Kitty
Case Studies Food & Beverage Retail and Shopping

Starbucks & Hello Kitty

tiers
Starbucks, Hello Kitty, Co-branding, Merchandise, Semiotics
Adriana Chiñas Adriana Chiñas
Amazon Kindle Translate
Case Studies Art & Culture Technology

Amazon Kindle Translate

tiers
Amazon, Kindle Translate, Translation, Platform, Consumer behavior
Adriana Chiñas Adriana Chiñas
Google Suncatcher
Case Studies Technology Ecology and Sustainability

Google Suncatcher

tiers
AI, Energy, Orbit, Data Centers, Governance, Case Study
Adriana Chiñas Adriana Chiñas
Augustinus Bader
Case Studies Personal Aesthetics Luxury

Augustinus Bader

tiers
Luxury, Diffusion, Celebrity, Semiotics, Skincare
Adriana Chiñas Adriana Chiñas
Syracuse University
Case Studies Learning and Teaching Social Media

Syracuse University

tiers
Creator economy, Brand strategy, Audience engagement, Algorithmic culture, Entrepreneurship
Adriana Chiñas Adriana Chiñas
Sheraton Boston Hotel
Case Studies Travel and Outdoors Film & TV Entertainment

Sheraton Boston Hotel

tiers
Nostalgia, Hospitality, Servicescapes, Brand experience, Family travel
Adriana Chiñas Adriana Chiñas
Klipster
Case Studies Social Media Real Estate & Construction

Klipster

tiers
Real estate, Short-form video, Millennials, Gen Z, Proptech
Adriana Chiñas Adriana Chiñas
M&S
Case Studies Retail and Shopping Social Media

M&S

tiers
M&S, TikTok Shop, Social Commerce, Beauty, Case Study, Omnichannel
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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