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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
NOUN
Case Studies Fashion and Apparel Technology

NOUN

tiers
NOUN Connect, Beauty Manufacturing, Algorithmic Matching, Vendor Ontology, Data Governance
Adriana Chiñas Adriana Chiñas
First Choice
Case Studies Travel and Outdoors Ecology and Sustainability

First Choice

tiers
LGBTQ+, Sober-Curious, Gen Z, Travel, Inclusion
Adriana Chiñas Adriana Chiñas
Hibbett
Case Studies Retail and Shopping Fashion and Apparel Technology

Hibbett

tiers
Hibbett Kids, Personalization, Servicescape, Installment payments, Mobile app
Adriana Chiñas Adriana Chiñas
Character.AI
Case Studies Social Media Technology

Character.AI

tiers
AI Social, Co-Creation, Prosumption, Platform Governance, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Barbie Fashionistas
Case Studies Social Awareness Health & Wellbeing

Barbie Fashionistas

tiers
Barbie, Type 1 diabetes, Inclusive representation, Brand semiotics, Practical implications
Adriana Chiñas Adriana Chiñas
Eastern Bank Limited
Case Studies Banking & Financial Services Retail and Shopping

Eastern Bank Limited

tiers
SkyFlex, Social Currency, Rewards, Digital Onboarding, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Alivia Health
Case Studies Health & Wellbeing Social Awareness

Alivia Health

tiers
Safety, Inclusion, Brand semiotics, Care ecosystems, Infrastructure
Adriana Chiñas Adriana Chiñas
Acne Studios
Case Studies Luxury Art & Culture

Acne Studios

tiers
Acne Studios, Acne Paper, Palais Royal, Cultural capital, Prosumption
Adriana Chiñas Adriana Chiñas
Outback Steakhouse
Case Studies Film & TV Entertainment Food & Beverage

Outback Steakhouse

tiers
Outback Steakhouse, Chef de alto nível, Ana Maria Braga, Ampfy, Brand semiotics
Adriana Chiñas Adriana Chiñas
Reese's & Oreo
Case Studies Food & Beverage Business To Business

Reese's & Oreo

tiers
Mash-up, Brand extension, Cultural codes, Portfolio strategy, Risk management
Adriana Chiñas Adriana Chiñas
Vanke Logistics
Case Studies Mobility and Transport Technology Retail and Shopping

Vanke Logistics

tiers
Acne Studios, Acne Paper, Palais Royal, Cultural capital, Prosumption
Adriana Chiñas Adriana Chiñas
Redwood Materials
Case Studies Real Estate & Construction Ecology and Sustainability

Redwood Materials

tiers
Batteries, Microgrid, Circularity, Data centers, Redwood Materials
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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