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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
The Living Room Collective
Case Studies Real Estate & Construction Ecology and Sustainability

The Living Room Collective

tiers
Architecture, Bio-cement, Cyanobacteria, Carbon-negative, Venice Biennale
Adriana Chiñas Adriana Chiñas
Do It London
Case Studies Health & Wellbeing Personal Aesthetics

Do It London

tiers
HIV prevention, Black women, Nail culture, Behavior change, Digital health
Adriana Chiñas Adriana Chiñas
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Adriana Chiñas Adriana Chiñas
Securely Group
Case Studies Banking & Financial Services Social Awareness Health & Wellbeing

Securely Group

tiers
Inclusion, Privacy, Algorithmic governance, Cognitive accessibility, Fintech, Australia
Adriana Chiñas Adriana Chiñas
Artiso
Case Studies Fashion and Apparel Technology

Artiso

tiers
AI In Fashion, Agentic Systems, Aesthetic Alignment, Workflow Integration, Consumer Culture Theory
Adriana Chiñas Adriana Chiñas
Watrfall
Case Studies Film & TV Entertainment Social Awareness

Watrfall

tiers
Watrfall, Crowd investment, Creator autonomy, Fan governance, Entertainment finance
Adriana Chiñas Adriana Chiñas
Lawa
Case Studies Technology Health & Wellbeing Sports and Games

Lawa

tiers
Lawa, Gamification, Youth, Health behavior, Brand activation, Mario Kart
Adriana Chiñas Adriana Chiñas
Utopia Beauty
Case Studies Fashion and Apparel Retail and Shopping

Utopia Beauty

tiers
Science-backed, Transparency, Biotechnology, Digital retail, Brand governance
Adriana Chiñas Adriana Chiñas
Kroger
Case Studies Learning and Teaching Food & Beverage Retail and Shopping

Kroger

tiers
Kroger, Back-to-school, Teacher lists, Value pricing, Digital commerce
Adriana Chiñas Adriana Chiñas
NOUN
Case Studies Fashion and Apparel Technology

NOUN

tiers
NOUN Connect, Beauty Manufacturing, Algorithmic Matching, Vendor Ontology, Data Governance
Adriana Chiñas Adriana Chiñas
First Choice
Case Studies Travel and Outdoors Ecology and Sustainability

First Choice

tiers
LGBTQ+, Sober-Curious, Gen Z, Travel, Inclusion
Adriana Chiñas Adriana Chiñas
Hibbett
Case Studies Retail and Shopping Fashion and Apparel Technology

Hibbett

tiers
Hibbett Kids, Personalization, Servicescape, Installment payments, Mobile app
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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