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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Nike SWOOSH
Case Studies Fashion and Apparel Art & Culture Retail and Shopping Social Media

Nike SWOOSH

tiers
#YourForce1 challenge, virtual marketplace, creator contest, visual storyboard, Europe, United States
Eureka Eureka
MSCHF Sneakers
Case Studies Fashion and Apparel Personal Aesthetics Art & Culture

MSCHF Sneakers

tiers
Brooklyn, cartoonish abstraction, virtual appearance, Big Red Boot, TPU rubber and EVA, sold out
Eureka Eureka
Vivobarefoot
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Vivobarefoot

tiers
Vivobarefoot, United Kingdom, Germany, United States, 3D printers, scans, circular economy
Eureka Eureka
Zellerfeld
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Zellerfeld

tiers
United States, 3D-printed shoemaker, personalized footwear, machine-washable shoes, design
Eureka Eureka
Nike & Dove
Case Studies Personal Aesthetics Social Awareness Learning and Teaching Health & Wellbeing

Nike & Dove

tiers
The Body Confident Sport, Body Confidence, Self Esteem, Sports, United States, Teenage Girls
Eureka Eureka
Palace & Wedgewood
Case Studies Business To Business Fashion and Apparel Personal Aesthetics Luxury

Palace & Wedgewood

tiers
…
Eureka Eureka
Stella McCartney
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Luxury

Stella McCartney

tiers
…
Eureka Eureka
Dolce&Gabbana & Sky
Case Studies Art & Culture Personal Aesthetics Luxury Fashion and Apparel

Dolce&Gabbana & Sky

tiers
…
Eureka Eureka
Prada 'The Seed Project'
Case Studies Personal Aesthetics Retail and Shopping Luxury

Prada 'The Seed Project'

tiers
Italy, Creative Campaigns, NEWU, Flowers, Limited Edition, Agriculture
Eureka Eureka
LOEWE
Case Studies Luxury Fashion and Apparel Retail and Shopping Personal Aesthetics

LOEWE

tiers
…
Eureka Eureka
NYX GORJS
Case Studies Personal Aesthetics Technology

NYX GORJS

tiers
…
Eureka Eureka
Nivea
Case Studies Learning and Teaching Personal Aesthetics

Nivea

tiers
…
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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