Description of their identity
The Budget Mentors tribe comprises young people, with an even distribution of male and female members between 18 and 35.
One of the unique characteristics of the people who belong to this tribe is that they market themselves as being employed in the accounting field. In addition, they try to create an image of themselves as competent and thriving in the field by describing their day-to-day work and demonstrating how they use the ideas of financial education (both in their own lives and while instructing others in the field).
Gender
52% Women, 48% Men.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Professional accomplishments, intelligent finances, day-to-day work, and socializing with colleagues and friends.
Brands who they follow/interact with
Visa, Mastercard, JPMorgan Chase & Co, BlackRock, Vanguard, Webull, Mint.
What hurts or causes them conflict
The fact that they are financially illiterate is the source of this tribe's internal pain. They do this because they want to be successful and have a secure financial future; thus, they follow content providers that offer guidance on life and finances. In addition, they try to reproduce this material on their various social media profiles.
Kind of Stories consumed by the tribe
Because dealing with finances and credit cards is a significant aspect of their line of work, they have developed strong connections with several companies in this industry. Because of this, the informative format (financial education = suggestions + goal setting + challenges +, etc.) is the one that is most likely to enhance the flow of members of the existing tribe.
Google Ads Keywords
āfinancial education,ā āfinancial curses,ā āsmart finances,ā āinvesting.ā
Facebook Ads Trageting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Education - Fields of Study: Accounting Administrator | -Business and Industry - Baking: Investment Banking, Personal Finance / Economics | |
| -Work - Industries: Sales, Administrative services | Other interests: MasterCard, Finance, Public Finance. |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
