Description of their identity
This tribe is made up of a group of males ranging in age from 20 to 40 years old who make use of socio-digital platforms to develop a persona that is linked with going out to parties and hanging out with pals. In this sense, their ordinary photographs depict them engaging in lighthearted and communal activities.
On the other hand, this fun exposure is portrayed from a more male meaning offered from the rough. They are impolite in front of the camera and exhibit impudence in what they engage in, such as consuming alcoholic beverages, eating meat, playing gotcha games, or showing off at night gatherings.
Conversation Topics
Moments of alcohol consumption, collective photographs, extreme sports, sports teams, superheroes, local trips.
Gender
100% Men.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Brands who they follow/interact with
Ninja, Walmart; Corona; Buchanans; Lamborghini, Yamaha, Trojan; Mercedes-Benz.
What hurts or causes them conflict
What causes conflict for this tribe is to see themselves as weak or to express their feelings. The representation of their personality consists of masculinity and manliness so that all contrary actions could affect their "figure" in the eyes of others.
Kind of Stories consumed by the tribe
This tribe relates to content that mainly shows food such as meat, beer, hamburgers, or hefty food they usually consume at gatherings. Mostly, they tend to relate to stories that alcoholic beverages typically show.
Google Ads Keywords
"places to buy carne asada," "beer," "get-together with friends," "alcoholic beverages," "carne asada food,” “soccer matches.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Entertainment - Live events: Bars, Nightclubs | ||
| -Food and drink: Beer, Distilled beverages, Wine | ||
| -Hobbies and activities - Vehicles: Automobiles | ||
| -Other interests: Corona (beer), Walmart, Yamaha, Mercedes-Benz |
What social media accounts do they follow?
What podcast do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
