Description of their identity
The PetrolHeads tribe comprises men from 25 to 40 years that distinguish themselves on social media by emphasizing their enthusiasm for various forms of racing. However, it is not only a network of people that like watching Formula 1. Rather, it is a warp of individuals who communicate their identity with internal combustion automobiles from the way they drive, the noise they produce, the luxurious qualities of the cars, and, in addition, their capacity to move fast in natural surroundings (like a Jeep, for example).
In this sense, the tribe represents a luxury interest: driving vehicles, attending athletic events, and shopping for premium goods.
Gender
100% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Cars, racing, luxury cars, jeeps, driving moments, racers.
Brands who they follow/interact with
Formula 1, Redbull, RAM, Alfa Romeo, Jeep, Chrysler, Mopar, Mitsubishi, Honda, Mazda, Chevrolet, Ford, Nissan, BMW, Mercedes-Benz.
What hurts or causes them conflict
The pain that the tribe is experiencing is directly tied to the requirement that they modernize themselves in the field of automobiles and racing. They must acquire knowledge by driving, acquiring goods, and attending events. It is not enough for them to simply be informed by the news or the information. Because of this issue, there is a growing demand to keep oneself educated and look for opportunities to operate motor vehicles.
Kind of Stories consumed by the tribe
In addition to following sports models, the tribe also follows brands that include scenes of the operation and performance of various automobiles. They need to have an appreciation for the power, speed, and performance of the vehicle.
Google Ads Keywords
āracing cars,ā āFormula 1 cars,ā āFormula 1 events,ā "Red Bull Racing," "Formula one grand prix," "Formula one champion."
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| ā¢Hobbies and activities - Vehicles: Automobiles, Electric vehicle/ Travel: Vacation, Hotels | ā¢ Consumer classification: People who prefer high values | |
| ā¢Other interests: F1, Lotus F1, Formula One, Auto racing, racing, Porche, BMW, Mercedes-Benz, FĆ³rmula 1, Four Seasons, Mini Cooper, Audi, Ferrari. |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
