Description of their identity
Prom Royalty is a hyper-localized tribe where college football has excellent relevance. Hence, the tribe comprises high school and college students, many promising athletes and many others who identify as fans.
They build their identity around student life, including the practice of sports, social bonding and careful composition of their image. They use digital platforms to replicate the social class logic that allows them to aspire to a successful positioning according to their age and status. They post images that validate their appearance in aesthetic terms and the accessibility they have to consumer goods and experiences.
Topics of conversation
College football; school; personal relationships; social life; travel; parties.
Gender
78% Male; 22% Female.
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
NL Deportivo, Innovasport, MartĂ, NFL Memes.
Brands who they follow/interact with (Global)
American Eagle Outfitters, Forever 21, Adidas, NFL, Nike, Under Armour, Ridell, Wilson.
What hurts them or causes them conflict?
Consequently, failing to construct the "successful student" figure according to the American high school culture's parameters negatively affects Prom Royalty. The members of the tribe can exert high levels of pressure on themselves to project the image they desire.
What kind of stories do they consume?
The main narrative they consume is that of the American high school that the hegemonic media have popularized. They significantly value the leadership position from good social bonding, increased participation in exclusive parties and gatherings, an admirable image and successful performance in sports activities.
Keywords for Google Ads campaigns
"american soccer local league", "nfl memes facebook"
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| â˘Education: Undergrad years, In high school | â˘Entertainment - Live events: Bars, Night clubs, Parties | â˘Consumer classification: People who prefer mid and high values |
| â˘Hobbies and activities: Sports and Outdoors - Sports: American Football | ||
| â˘Other interests: National Football League, Innovasports, American Eagle Outfitters, Forever21, Adidas |
What social media accounts do they follow?
What podcasts do they listen to?
Prom Royalty Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
