An insurance firm has created a game show to promote financial education in an exciting way.
In September of 2023, FWD Life Philippines launched a game show with the intention of making individuals more interested in and entertained by the concept of financial literacy. The participants are tasked with solving puzzles and trivia questions that are centered on topics such as insurance, investing, and financial planning, but also integrate references to Filipino popular culture. For the opportunity to win up to PHP 100,000 in life insurance coverage, contestants compete against one another who are of different generations. Pinoy Money Master is a television program that is broadcast live on the Facebook page of FWD and features social media influencers. In each episode, viewers have the opportunity to participate and win rewards.
Consumer tribes that may relate to this case study:
Budget Mentors
Consumer Tribe: Budget Mentors
Digital Anthropology Bot
