PUMA

Germany, podcast, sustainability, sustainable practices, human rights, responsible sourcing, chemical safety, different nations, non-governmental organizations

PUMA
innovation cover

Puma's sustainability progress is dissected in the industry's inaugural audio series.

Puma, a company based in Germany, introduced a new podcast series in June 2023 called RE:GEN REPORTS. The purpose of this series was to make the company's 2022 sustainability report more accessible to both its employees and its customers. There are ten episodes in the series, and each one of them discusses one of the 10for25 sustainability targets that Puma has set for itself. These targets include human rights, responsible sourcing, and chemical safety. Every episode includes a chat between a member of the Puma team and a next-generation thinker from six different nations. These individuals include representatives from industry groups, enterprises, and non-governmental organizations (NGOs) that encourage brands to use more sustainable practices. The talk focuses on the progress that has been made towards each aim.

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