Online retail behemoth hosts joyous fashion display, blocking traffic.
Jalan Bukit Bintang, which is one of the busiest junctions in Kuala Lumpur, was the location of a fashion show that was held by the Malaysian e-commerce giant Lazada in March 2023 to commemorate the company's eleventh birthday milestone. The presentation, which was broadcast from digital billboards in the city center and could be viewed on the livestreaming platform LazLive of the company, included clothing designed by ten Malaysian designers with styles that were inspired by the forthcoming Eid celebrations. The company also created a number of games and tasks for consumers to participate in while watching the in-person fashion show. The prizes for these games and challenges were approximately RM 50,000, which is equivalent to approximately USD 11,300.
Consumer tribes that may relate to this case study:
Digital Anthropology Bot
Digital Anthropology Bot
Digital Anthropology Bot
