Mars & Conjure

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Mars enters the ice cream delivery service industry.

In March 2023, Conjure and Mars, a food manufacturer, began a store-hailing experiment in Los Angeles with the goal of providing customers with on-demand mobile ice cream shops. With Conjure's fleet of mobile storefronts stocked with Mars brand goodies, customers can place ice cream orders from their cellphones and have them delivered in just two minutes. In an effort to swiftly reach tech-savvy consumers for impulse purchases, Conjure (formerly Robomart) has begun store-hailing experiments with two big suppliers. In addition, Conjure has a checkout-free system where clients may simply choose their ice cream product.

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